Plant science by education and technical marketer for most of my career. Huge local and international experience. Greatly excited by the unfolding AG4.0 revolution and what it can bring to the industry and society in performance, efficiency and sustainability. Co-founder and Director of Research Engine - market research & consulting for agrobusinesses. Director & shareholder of Environmental Crop Solutions (part of Capital Agri group). Mentor to companies on GROW, the agri-foodtech accelerator programme based in Singapore. I recently spent two years supporting the UK governments Department of International Trade Agri-Tech Team where I helped attract overseas companies and investors to the UK and helped UK companies to export around the world. Previously I spent 20 years in a range of marketing, product development & management positions within major agribusinesses – including UK, European, Asia-Pacific & Global roles.